House of Crafts is presenting the idea of selling India’s rare handicrafts to tourists. Inviting them over to stay with the artisans and craftsmen of Orissa, they would promote tourism and their business.
Their market plan includes a 3 month and 6 month plan for supply of the handicrafts. A major emphasis would be placed on bags and purses. They would achieve the goal of sustaining their business by partnering with companies and distributors in Spain. Sanitation facilities in the villages of Orissa are their concern and they will use the revenue generated to cover their regular cost and the logistic and inventory costs.
The team has forwarded the idea of digital marketing and marketing through exhibitions.
Impressing the jury with their idea of integrating tourism with the selling of handicrafts, team House of Crafts has left their mark in the 9th edition of YIC in Mumbai.